This course examines the different aspects of engaging in foreign trade and investment and, particularly, the competitive thrust of international players. The focus is on the appreciation of managerial issues for the unique competitive, sociocultural, and political environments in which international business takes place and the skills required to deal with these challenges. The first half of the course provides an understanding about the basic modes of involvement such as licensing (licensor and licensee), trade (exporting and importing), joint ventures (with foreign companies abroad and at home), and subsidiaries (establishing foreign affiliates and as part of a foreign-controlled affiliate). The second half of the course focuses on how to establish a balance between the sometimes conflicting demands of the multinational headquarters, the multinational subsidiary, and the governments of all the countries in which multinational enterprises (MNEs) operate. PREREQ: successful completion of core year. (lec/cst 3) cr 3
