This course examines management practice in the small enterprise. It is essentially a general management course with a small business perspective, and will be of interest not only to those who are considering an entrepreneurial career, but also to individuals who expect to work with small enterprises as public accountants, government support staff, information technology specialists, or private business consultants. The primary objectives of the course are to delineate the variety of challenges associated with guiding the small firm through the different stages of the organizational life cycle, understand the differences between these phases, and suggest ways to deal with the impact of these differences on the way small enterprises manage their growth and development. A diverse range of small business topics have been incorporated into COMM 4037, including franchising, sources of financing, the role of outside assistance, entrepreneurship, family enterprises and social responsibility. PREREQ: successful completion of core year. (cst 3) cr 3
