The course is designed to introduce the student to the nature and practice of international marketing management. The course presupposes prior knowledge of general marketing management and builds on this base to develop an awareness and understanding of the peculiarities encountered in international and multinational marketing. Therefore the objectives of the course are to provide students familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; insights into environmental perspectives of doing business outside the home country; analytical tools to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with international subsidiaries) engaged in business outside of Canada; and knowledge of tools and practices for structuring and controlling marketing programs related to international business. PREREQ: COMM 2035 (min. 60%). (cst 3) cr 3
