This course requires the student to participate in a field research project for a sports industry organization. The student will work in a group to develop a consultant/client relationship with that organization. This involves selecting and delimiting a topic of investigation, doing a secondary analysis of existing data or studies, doing the appropriate primary research, and presenting the results to the client in writing and orally. Generally, the research topic will focus on some aspect of sport marketing. PREREQ: restricted to 4th-year SPAD students in good standing. (tut 3) cr 3
