The best practices in the sporting event industry will be presented to students. This course is designed to develop the skills of the future manager of sport. Specific attention will be directed to (but not restricted to) event planning, operational logistics, legal aspects, risk management, media marketing, sponsorship and merchandising. A comprehensive approach to better prepare the student for entry into this very popular and demanding profession will be undertaken. Limited enrolment. PREREQ: successful completion of core year or instructor’s permission. cr 3
