This course examines the communication process in marketing and concentrates upon the promotional goals and strategy of an enterprise. The course will be practically oriented and the students will examine traditional advertising, online advertising, promotion, public relations, personal selling and other communication areas. The major objective of the course is to enable students to design and implement a complete promotional campaign for an organization. PREREQ: COMM 2035 (min. 60%). (cst 3) cr 3
