This course consists mainly of a venture design project in which students prepare a new business prospectus. Each group of students is expected to think of an innovative product or service that it believes to be marketable. Each group will complete market research to prove the feasibility of the proposed venture and then devise a full business plan, including the integration of all five functional areas, to put the idea into practice. PREREQ: COMM 2017, 2027, 2037, 2047, and 2057. (cst 3) cr 3.
