COMM-4006EL – Strategic Management and Policy I: Formulation

Examines an organization within its environment, the design of the organization’s future and the role of the chief executive in creating a desired state for the organization. Encompasses the study of the organizational systems and processes used to establish overall organizational objectives and to formulate and implement the strategies and policies necessary to achieve these objectives. Includes an introduction to the framework and methodology of strategic management in business and non-business sectors. Topics include: the strategic management framework; organizational and environmental analysis and diagnosis; and strategy formulation, evaluation and choice. PREREQ: successful completion of core year. (cst 3) cr 3





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