COMM-2036EL – Marketing Management I

This course introduces students to the elements of the business environment associated with markets, marketing strategies, and marketing mix variables that can be used in marketing. More specifically, it examines the marketing environment, competition and consumer behaviour in order to formulate strategies and appropriate marketing methods. Main area of study are: concept of marketing, role of marketing, markets, forecasting demand, market segmentation, marketing research, and consumer behaviour. Aspects of global marketing are also introduced. The concepts governing the management of marketing strategy will be applied to business issues and consumer practices through case studies. Working in groups, students will also apply the concepts and methodologies through the creation and market research of a product concept. PREREQ: COMM 1007, COMM 1107, STAT 1056, ECON 1006, ECON 1007 and admission to the core year. (cst 3) cr 3. Students may not retain credit for both COMM 2036 and COMM 2035.





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